Good afternoon, Member Banks,

Happy month of September!

I hope this email finds you all well 😊 It’s hard to believe that summer is winding down already and the fall season is almost here.

I just have a couple of reminders and things to note in ongoing support of the 2026 Banking on Wellness program:

2026 BANKING ON WELLNESS REMINDERS

*Banking on Wellness ahealthyme one-pager: A promotional piece for you to use to help support the ongoing program promotion.

*ahealthyme Q3 Challenge – Hydration – this is the next ahealthyme quarterly challenge that begins September 15^th with enrollment that opened on August 31^{st -} The goal of the Hydration challenge is to fight the negative side effects of dehydration by consistently drinking at least 64 ounces of water throughout the day. Employees will be challenged to consume and log 64 fl. oz. of water 5 days a week, during the 30-day challenge. The final milestone to mark challenge completion is 1,280 fl. oz. of water consumed and logged in 30 days.

*Please remember that the Top 10 Banks with the highest percentage of participants to complete the challenge will receive 3 - $50 gift cards to provide to their employees and/or the top challenge performers.

Key Dates to keep in mind for this upcoming challenge:

Enrollment opens: 8/31/2026

Challenge starts: 9/15/2026

Challenge ends: 10/14/2026

The Challenge promotional email with materials sent on 8/14 are also attached here as well to assist with marketing and includes The Enrollment Email Template: that can be used to send out to support the challenge publicity and help increase enrollment along with the One Pager Flyer: To use to help spread the word and promote the challenge.

HEART HEALTH INITIATIVESeptember is focused on Preventive Health.

Please see the attached September communication word document of resources to share with your employees in support of Preventive Health and how preventive care fits into overall health and wellbeing.

ADDITIONAL RESOURCE REMINDERS

• 2026 Banking on Wellness: attached is the Banking on Wellness ahealthyme one-pager, a promotional piece for you to use at your convenience to help support program promotion
• Any questions related to Fitness, Weight-loss, and Mind-Body reimbursements and the BlueFit medical plan should be directed and sent to our Service Team, MassBankers@bcbsma.com
• Any employees who are experiencing issues logging into the wellness.ahealthyme.com site should be directed to Member Service using the “contact us” feature on the login page
• If you need support with Nonmembers, SFTP password resets, etc. or other unresolved ahealthyme access issues, please reach out to the Banking on wellness inbox bankingonwellness@bcbsma.com

Please let us know if there are questions or should you need anything further in support of you and Banking on Wellness at your bank.

Have a great rest of the day and a wonderful Labor Day holiday weekend!

Stay well and take good care,

Heather

Heather Baptiste, RD, LDN

Senior Health Engagement Strategist

SALES & CLIENT MANAGEMENT

Blue Cross Blue Shield of Massachusetts

W :: 617.246.5492  | Heather.Baptiste@bcbsma.com

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