I hope you all had a relaxing and healthy holiday season and are ready for another great year of Banking on Wellness!

While the 2025 Banking on Wellness on the ahealthyme platform will remain the same as 2024-outlined below, with some added raffles (for the banks with the highest % participation) associated with the ahealthyme quarterly challenges.

• Program runs January 1 to December 31, 2025

• Available to Subscribers, Spouses and Non-members

• Earn 150 points to automatically redeem a $50 gift card on the platform

• Additional incentive opportunities throughout the program!

• Over 20 different ways to earn points

• Participate on your desktop, mobile phone, or via app!

I want to make sure to send a few reminders to help support the kickoff and promotions for the new program year.

Attached you will find the following to assist with promotion and communications.

Employee-facing

1. Employee Facing Registration Fact Sheet: Use to promote registration on the platform
2. Banking on Wellness, 2025 Ways to Earn Points: Send this in addition to the Employee Fact Sheet as it provides a detailed list on ways, they can earn points throughout the year
3. Banking on Wellness ahealthyme one-pager: An additional promotional piece for you to use at your convenience to support program promotion
4. 2025 Challenge Calendar: Feel free to use this to promote the quarterly challenges to employees. Additional materials for each challenge will be shared throughout the year.

Bank-facing

1. Q1 ahealthyme Challenge - first campaign of the year - Step It Up! launching with enrollment beginning next week on 1/13/2025. Materials were shared on 12/10/24 and also attached here as well as needed for your promotions and communications.
2. Non-member Process Overview & Blank Template: If you would like to include Non-members in the 2025 program, please let our Health Engagement Coordinator Jasmine (copied here) know and she will get you started. You can also find directions and the template attached.
3. Ready, Set, Go! Program CEO Letter: We are eager to further increase the number of banks participating in this program in 2025.  In the past, banks who participated in RSG and sent regular leadership communications encouraging employees to engage in the Banking on Wellness program had higher participation.
   • As a reminder, please send a copy of the CEO/Leadership letter to us by 4/30/2025 to qualify for the Ready, Set, Go program (RSG).
   • There is a template letter (please feel free to edit and tailor as needed for your bank) attached. Once we receive a copy of the communication, it will take approximately 7-10 business days to receive your gift cards.

HEART HEALTH INITIATIVE

January is focused on Resilience.

Please see the attached January communication word document of resources to share with your employees in support of this important topic with tips on the importance of Resilience and how it fits into overall health and wellbeing.

ADDITIONAL RESOURCE REMINDERS

• Any questions related to Fitness, Weight-loss, and Mind-Body reimbursements and the BlueFit medical plan should be directed and sent to our Service Team, MassBankers@bcbsma.com
• Any employees who are experiencing issues logging into the wellness.ahealthyme.com site should be directed to Member Service using the “contact us” feature on the ahealthyme login page
• If you need support with Nonmembers, SFTP password resets, etc. or other unresolved ahealthyme access issues please reach out to the Banking on wellness inbox bankingonwellness@bcbsma.com

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