Good afternoon, Member Banks,

Happy March and Happy National Nutrition Month!   

I hope this email finds you all well and ready to turn the clocks back for daylight savings this weekend – a sure sign of spring and warmer weather on its way!

Here are a few reminders and things to note in support of the Banking on Wellness program.

2026 BANKING ON WELLNESS

• HR Awards & Kick off meeting – held last week on 2/25 at 1pm – Congratulations again to our award winners  We appreciate all your hard work and dedication to promoting and participating in Banking on Wellness. If you were unable to attend the meeting, please see the attached overview that was presented.
• 2026 BOW Program – please find the kickoff email sent in January with the program promotional materials attached here if still needed.
• Ready, Set, Go!: Leadership support and effective communication are key elements to a successful wellness program, and we are looking to increase the number of banks participating in this program in 2026!
  • Please send your CEO/Leadership letter to us by 4/30/2026 to qualify for the Ready, Set, Go! program
  • There is a template letter (please feel free to edit/tailor for your bank) attached. Once we receive a copy of the communication from your CEO/Leader, it will take approximately 10 business days to receive your gift cards. 16 banks have already sent their letters in so far, and their gift cards are on their way to them!

• AHEALTHYME Q1 Fruit and Veggie Challenge ended last week on 2/25 with a total of 47 banks and 475 employees who participated which is awesome!

The Top 10 banks with the highest percentage of participation will be announced this week! As part of the 2026 Banking on Wellness program and quarterly challenge incentives, they will be receiving 3 - $50 gift cards to share and provide to their employees and/or the top challenge performers - Please keep an eye out for the email Top 10 Banks announcement.

Please note the next ahealthyme challenge is - Q2 - GO THE DISTANCE - Challenge promotional materials are coming soon to your inbox!

Key Dates to keep in mind for this:

Enrollment starts: 3/30/2026

Challenge starts: 4/14/2026

Challenge ends: 5/13/2026

HEART HEALTH INITIATIVE

March is focused on celebrating Nutrition Month.

Please see the attached March communication word document of resources to use and share with your employees in support of this important topic and how good Nutrition fits into overall health and wellbeing.

ADDITIONAL RESOURCE REMINDERS TO NOTE

• Any questions related to Fitness, Weight-loss, and Mind-Body reimbursements and the BlueFit medical plan should be directed and sent to our Service Team, MassBankers@bcbsma.com
• Any employees who are experiencing issues logging into the wellness.ahealthyme.com site should be directed to Member Service using the “contact us” feature on the ahealthyme login page
• If you need support with Nonmembers, SFTP password resets, etc. or other unresolved ahealthyme access issues please reach out to the Banking on wellness inbox bankingonwellness@bcbsma.com

Please let us know if there are any questions or should you need anything further in support of you and Banking on Wellness for your bank.

Stay well and take good care!

Heather

Heather Baptiste, RD, LDN

Senior Health Engagement Strategist

SALES & CLIENT MANAGEMENT

Blue Cross Blue Shield of Massachusetts

W :: 617.246.5492 | Heather.Baptiste@bcbsma.com

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