Challenge Overview

• The goal of this challenge is to increase the total number of steps walked each day. Employees will be encouraged to log an average of 7,000 steps for each day of the 30-day challenge to earn points. The final “milestone” is to accrue 210,000 steps in 30 days.

• The Top 10 Banks with the highest percentage of participants reaching the final milestone to complete the challenge will receive 3 - $50 gift cards to provide to their employees and/or the top challenge performers.

Key Dates
Please make sure to note these important dates:

• • January 13, 2025: Enrollment begins – time to get the word out!
  • January 26, 2025: Enrollment ends at 11:59pm EST
  • January 27, 2025: Challenge kicks off!
  • February 23, 2025: Challenge ends.

Promotional Materials
I’ve provided several tools to help you plan, promote the challenge, and drive engagement. Attached you’ll find:

• Enrollment Email Template: Use this to encourage sign-ups and promote the challenge.
• Challenge Flyer: Perfect for building excitement and awareness.
• Challenge Calendar: Includes important dates for the challenge and the complete list of the remaining ahealthyme quarterly challenges in 2025 so you can mark your calendars and plan for the year.

Here’s a Suggested Communication Plan:

• January 13^th: Send the flyer and a launch email to announce the challenge and encourage employees to sign up.  
• January 27^th: Send a reminder email to kick off the challenge and keep motivation high.

Important Info to Note

• If you’re including non-members, be sure to upload their information by January 6, 2025, so they can register on time.
• Attached is our Administrative Guide, on page 40 you will find general challenge information and on page 53 is a challenge FAQ.

Please don’t hesitate to reach out if you need any additional support or have questions and let’s get moving!

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