Good afternoon,

Staying properly hydrated is one of the simplest yet most important things we can do for our daily well-being. We are excited to launch our quarter 3 "Hydration" ahealthyme challenge, which is designed to encourage you and your teams to drink more water and build healthier daily habits.

We invite you to join this challenge. If you decide to participate, you will find all the important details below to help prepare and engage your employees.

Challenge Overview

• The goal of the Hydration challenge is to fight the negative side effects of dehydration by consistently drinking at least 64 ounces of water throughout the day. Employees will be challenged to consume and log 64 fl. oz. of water 5 days a week, during the 30-day challenge. The final milestone is 1,280 fl. oz. of water consumed and logged in 30 days.

• The Top 10 Banks with the highest percentage of participants reaching the final milestone to complete the challenge will receive 3 - $50 gift cards to provide to their employees and/or the top challenge performers.

Key Dates
Please make sure to note these important dates:

• • August 31, 2026: Enrollment begins – time to get the word out!
  • September 15, 2026: Challenge kicks off!
  • October 14, 2026: Challenge ends.

Promotional Materials
I’ve provided several tools to help you plan, promote the challenge, and drive engagement. Attached you’ll find:

• Enrollment Email Template: Use this to encourage sign-ups and promote the challenge.
• Challenge Flyer: Perfect for building excitement and awareness.
• Challenge Calendar: Reminder of important dates for the challenge and the complete list of the remaining ahealthyme quarterly challenges in 2026 so you can mark your calendars and plan for the year.
• Here’s a Suggested Communication Plan:
  August 14^th – August 30^th: Send the flyer/launch email to announce the challenge and encourage employees to sign up.  
  September 15^th : Send a reminder email to kick off the challenge and keep motivation high.

Important Info to Note

• If you’re including non-members, be sure to upload their information by August 24, 2026, so they can register on time.

Please don’t hesitate to reach out if you need any additional support or have questions.

Enjoy your week,

Jasmine Jones

Health Engagement Coordinator

SALES & CLIENT MANAGEMENT

Blue Cross Blue Shield of Massachusetts

W : 617.246.4594 |  jasmine.jones@bcbsma.com

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