Good morning, Member Banks,

I hope you all are doing well.

We’re excited to kick off the New Year with the first challenge of the 2026 Banking on Wellness Program – the ahealthyme “Fruit and Veggie” challenge that launches in January.Below you’ll find all the important details to help prepare and engage your employees in the challenge and get the New Year started off on the right foot 😊

Challenge Overview

• The goal of the Fruit & Veggie challenge is to encourage individuals to eat at least 5 servings of fruits/vegetables a day. Employees will be challenged to consume and log at least 5 servings of fruits and/or vegetables, 5 days a week during the 30-day challenge. The final milestone is to consume and log at least 100 servings of fruits and/or vegetables in 30 days. This is a tracker-based challenge.
• The Top 10 Banks with the highest percentage of participants reaching the final milestone to complete the challenge will receive 3 - $50 gift cards to provide to their employees and/or the top challenge performers.

Key Dates
Please make sure to note these important dates:

• • January 12, 2026: Enrollment begins – time to get the word out!
  • January 26, 2026: Enrollment ends at 11:59pm EST
  • January 27, 2026: Challenge kicks off!
  • February 25, 2026: Challenge ends.

Promotional Materials
I’ve provided several tools to help you plan, promote the challenge, and drive engagement. Attached you’ll find:

• Enrollment Email Template: Use this to encourage sign-ups and promote the challenge.
• Challenge Flyer: Perfect for building excitement and awareness.
• Challenge Calendar: Includes important dates for the challenge and the complete list of the remaining ahealthyme quarterly challenges in 2026 so you can mark your calendars and plan for the year.

• Here’s a Suggested Communication Plan:
  January 12^th: Send the flyer and a launch email to announce the challenge and encourage employees to sign up.  
  January 27^th: Send a reminder email to kick off the challenge and keep motivation high.

Important Info to Note

• If you’re including non-members, be sure to upload their information by January 6, 2026, so they can register on time.

Please don’t hesitate to reach out if you need any additional support or have questions.

Have a wonderful day,

Jasmine Jones

Health Engagement Coordinator

SALES & CLIENT MANAGEMENT

Blue Cross Blue Shield of Massachusetts

W : 617.246.4594 |  jasmine.jones@bcbsma.com

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