Good morning, Member Banks,

Happy month of August!

I hope this email finds you all well and enjoying the summer!

This month marks the more than halfway point through the year, and I just have a few reminders and things to note in ongoing support of the 2026 Banking on Wellness program:

2026 BANKING ON WELLNESS REMINDERS

* Annual Bank Incentive – To receive this incentive, banks must achieve 35% of their BCBSMA Medical Subscribers who have completed the Health Assessment or Well-Visit and have earned 150 points on the ahealthyme site by December 31st, 2026. *Please refer to page 13 of the attached Banking on Wellness program overview document for more information.

*Banking on Wellness ahealthyme one-pager: A promotional piece for you to use to help support program promotion.

*ahealthyme Q3 Challenge – Hydration – this is the next ahealthyme quarterly challenge that begins September 15^th with enrollment opening the end of the month on August 31^{st -} The goal of the Hydration challenge is to fight the negative side effects of dehydration by consistently drinking at least 64 ounces of water throughout the day. Employees will be challenged to consume and log 64 fl. oz. of water 5 days a week, during the 30-day challenge. The final milestone to mark challenge completion is 1,280 fl. oz. of water consumed and logged in 30 days.

*Please remember that the Top 10 Banks with the highest percentage of participants to complete the challenge will receive 3 - $50 gift cards to provide to their employees and/or the top challenge performers.

Key Dates to keep in mind for this upcoming challenge:

Enrollment opens: 8/31/2026

Challenge starts: 9/15/2026

Challenge ends: 10/14/2026

Be on the lookout for the Q3 challenge promotional materials to assist with your communications – they are in process and will be sent out within the next week – stay tuned!

HEART HEALTH INITIATIVEAugust is focused on the outdoors with Nature & Wellbeing!

Please see the attached August communication word document of resources to share with your employees in support of Nature & Wellbeing and how making time to get out in nature can help improve overall health.

ADDITIONAL RESOURCE REMINDERS

• 2026 Banking on Wellness: attached program overview for your reference
• Any questions related to Fitness, Weight-loss, and Mind-Body reimbursements and the BlueFit medical plan should be directed and sent to our Service Team, MassBankers@bcbsma.com
• Any employees who are experiencing issues logging into the wellness.ahealthyme.com site should be directed to Member Service using the “contact us” feature on the login page
• If you need support with Nonmembers, SFTP password resets, etc. or other unresolved ahealthyme access issues, please reach out to the Banking on wellness inbox bankingonwellness@bcbsma.com

Please let us know if there are questions or should you need anything further in support of you and Banking on Wellness at your bank.

Have a great rest of the day and a wonderful week!

Stay well and take good care,

Heather

Heather Baptiste, RD, LDN

Senior Health Engagement Strategist

SALES & CLIENT MANAGEMENT

Blue Cross Blue Shield of Massachusetts

W :: 617.246.5492  | Heather.Baptiste@bcbsma.com

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