April Reminders for 2026 Banking on Wellness

Good morning, Member Banks,

Happy April and Happy Spring!

I just want to send along a few reminders and things to note in support of the 2026 Banking on Wellness program.

2026 BANKING ON WELLNESS

• Ready, Set, Go program ends this month! Leadership support and effective communication are key elements to a successful wellness program, and we are looking to continue to increase the number of banks participating in this program in 2026!Please send your CEO/Leadership letter to us before or by 4/30/2026 to qualify for the program.
  • There is a template letter (please feel free to edit/tailor for your bank) attached. Once we receive a copy of the communication from you/your CEO/Leader, it will take approximately 10 business days to receive your gift cards.  25 banks have already sent their letters in to us so far, which is awesome and their gift cards are on their way!  

• Next ahealthyme challenge enrollment has opened! Q2 – Go the Distance team steps challenge – Challenge details with promotional materials were sent on 3/6 and also attached here if needed as well.  Key Dates to keep in mind for this: Enrollment started: 3/30/2026 Challenge starts: 4/14/2026 Challenge ends: 5/13/2026.

HEART HEALTH INITIATIVE

April is focused on Sleep and the importance of getting better sleep! Please see the attached April communication word document of resources to use and share with your employees in support of this topic and learn how getting good Sleep fits into overall health and wellbeing.

ADDITIONAL RESOURCE REMINDERS TO NOTE

• Any questions related to Fitness, Weight-loss, and Mind-Body reimbursements and the BlueFit medical plan should be directed and sent to our Service Team, MassBankers@bcbsma.com
• Any employees who are experiencing issues logging into the wellness.ahealthyme.com site should be directed to Member Service using the “contact us” feature on the ahealthyme login page
• If you need support with Nonmembers, SFTP password resets, etc. or other unresolved ahealthyme access issues please reach out to the Banking on wellness inbox bankingonwellness@bcbsma.com

Please let us know if there are any questions or should you need anything further in support of you and Banking on Wellness for your bank.

Stay well and take good care!

Heather

Heather Baptiste, RD, LDN

Senior Health Engagement Strategist

SALES & CLIENT MANAGEMENT

Blue Cross Blue Shield of Massachusetts

W :: 617.246.5492  | Heather.Baptiste@bcbsma.com

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