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Banking on Wellness

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BANKING ON WELLNESS

A Turnkey Wellness Program

We offer a turnkey wellness program that combines custom communications, built-in incentives for both banks and members, and a dedicated Health Engagement Strategist assigned to each participating bank. The program is designed to address common, modifiable health risks—such as prediabetes and unhealthy body mass index (BMI)—while minimizing administrative burden for employers.

A holistic approach

Through an integrated view of employee health, we’re able to support overall well-being—not just isolated conditions—helping members make sustainable improvements across physical, mental, and preventive care.

Financial support

  • Reimbursement for on-site well-being programs
  • Subsidies for biometric and prediabetes screenings
  • Cash rewards for members who meet participation goals

Earn up to $1,050 back each calendar year per household

Reimbursements are designed to reward healthy choices across mind, body, and lifestyle.

Mind & Body

$350

Reimbursements for alternative treatments and therapies, including massage therapy, meditation, and essential oils.

Fitness

$300

Reimbursements for gym memberships, fitness classes, and eligible home fitness equipment.

Weight Loss

$400

Reimbursements for eligible weight-loss programs, including WW® (formerly Weight Watchers®) online and other non-hospital-based programs.

BANKING ON WELLNESS

Annual Bank Incentive Program

The program encourages preventive doctor visits and dental checkups, educational workshop attendance, improved nutrition, and participation in fitness challenges. By engaging in these activities, employees build healthier habits that can help reduce the likelihood of chronic health conditions over time.

Eligibility requirements

To qualify, at least 35% of subscribers must have:

  • Completed the Health Assessment or Well-Visit
  • Earned at least 150 points by December 31

Program components

  • Banks must be dues-paying Mass Bankers members and participate in the Group Insurance Trust medical program during the incentive year
  • Incentives are distributed after the first of the following year
  • Incentive amounts are calculated using January subscriber levels

Bank incentive structure

Participant points achieved Bank incentive
150 $50 per subscriber
High participation bonus
Additional $75 per subscriber for banks achieving 75% or higher participation

TOOLS AND RESOURCES

Posted: Dec 1, 2024
Categories: BOW
Comments: 0
Author: Chad Pook
Program Overview The Banking on Wellness 2024 Program offers a comprehensive approach to employee health and wellness, integrating tools and incentives to promote physical, mental, and emotional well-being. Participants can earn points for engaging in activities such as fitness tracking, preventive health checkups, and completing wellness challenges, which can be redeemed for digital gift cards. New features include expanded health topics, enhanced device integrations, and team-based challenges, fostering a culture of health within participating banks.
Admin Permissions and Reporting Guide The ahealthyme Admin Permissions and Reporting Guide provides a detailed framework for managing and utilizing administrative tools within the wellness program platform. Key features include secure admin access with two-factor authentication, customizable dashboards, and comprehensive reporting capabilities such as health assessments, incentives, and challenges. Admins can generate reports in various formats to track engagement.
Non-member Registration Process AThe Non-Member Process Overview for the ahealthyme wellness platform enables organizations to extend wellness programming to all domestic employees, regardless of health insurance provider. Non-members are added via secure file uploads to BCBSMA's SFTP site, with a process that includes data validation and profile activation within three business days. The guide outlines detailed steps for file submission, naming conventions, and troubleshooting, ensuring seamless integration and access to wellness resources for non-BCBSMA employees.
Health and Wellbeing Solutions Guide The Health & Wellbeing Solutions Guide (July 2024) outlines a comprehensive suite of wellness programs available to fully insured and self-insured accounts. Highlights include interactive health fairs, onsite and virtual wellness workshops, cooking demonstrations, biometric screenings, and team-based wellness challenges.
Ready, Set, Go! CEO Letter Tempate Announce the continuation of the 2025 Banking on Wellness Program on the ahealthyme platform, encouraging employees to engage in wellness activities and build on the success of the previous year. It highlights key features of the program, including challenges, workshops, and the opportunity to earn a $50 gift card by accumulating 150 points, reinforcing commitment to employee health and well-being.
Employer-Sponsored Event Guide Instructions for banks on how to award wellness incentive points for employee participation in employer-sponsored events, such as webinars, cooking classes, and 5K runs. It outlines the process for tracking event participation, submitting required documentation to BCBSMA, and ensuring employees receive their points within the wellness program. The guide also includes event coding rules, reporting steps, and deadlines to ensure accurate and timely submission of event data.

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