BANKING ON WELLNESS

A Turnkey Wellness Program

We offer a turnkey wellness program that combines custom communications, built-in incentives for both banks and members, and a dedicated Health Engagement Strategist assigned to each participating bank. The program is designed to address common, modifiable health risks—such as prediabetes and unhealthy body mass index (BMI)—while minimizing administrative burden for employers.

A holistic approach

Through an integrated view of employee health, we’re able to support overall well-being—not just isolated conditions—helping members make sustainable improvements across physical, mental, and preventive care.

Financial support

Reimbursement for on-site well-being programs
Subsidies for biometric and prediabetes screenings
Cash rewards for members who meet participation goals

Earn up to $1,050 back each calendar year per household

Reimbursements are designed to reward healthy choices across mind, body, and lifestyle.

Mind & Body

$350

Reimbursements for alternative treatments and therapies, including massage therapy, meditation, and essential oils.

Fitness

$300

Reimbursements for gym memberships, fitness classes, and eligible home fitness equipment.

Weight Loss

$400

Reimbursements for eligible weight-loss programs, including WW® (formerly Weight Watchers®) online and other non-hospital-based programs.

BANKING ON WELLNESS

Annual Bank Incentive Program

The program encourages preventive doctor visits and dental checkups, educational workshop attendance, improved nutrition, and participation in fitness challenges. By engaging in these activities, employees build healthier habits that can help reduce the likelihood of chronic health conditions over time.

Eligibility requirements

To qualify, at least 35% of subscribers must have:

Completed the Health Assessment or Well-Visit
Earned at least 150 points by December 31

Program components

Banks must be dues-paying Mass Bankers members and participate in the Group Insurance Trust medical program during the incentive year
Incentives are distributed after the first of the following year
Incentive amounts are calculated using January subscriber levels

Bank incentive structure

Participant points achieved	Bank incentive
150	$50 per subscriber
High participation bonus Additional $75 per subscriber for banks achieving 75% or higher participation

REIMBURSEMENT FORMS

Posted: Dec 2, 2024

Categories: BOW

Comments: 0

Author: Chad Pook

Fitness Reimbursement Form	Blue Cross Blue Shield of Massachusetts offers a fitness reimbursement program that rewards members for maintaining healthy habits. Eligible expenses include memberships at gyms or fitness studios, online fitness programs, and home exercise equipment. Members can submit reimbursement requests through their MyBlue account, with a maximum reimbursement of $300 per calendar year.
Mind and Body Reimbursement Form	The Group Insurance Trust offers a unique Mind and Body Reimbursement program through Blue Cross Blue Shield of Massachusetts, providing up to $350 annually for qualified alternative medicine expenses. Eligible services include massage therapy, meditation, and hypnosis, helping members prioritize their mental and physical well-being. Claims are easy to submit, with guidance available via the MyBlue portal.
Weight Loss Reimbursement Form	A weight-loss reimbursement program through Blue Cross Blue Shield of Massachusetts, providing up to $400 annually for participation in qualified weight-loss programs. Eligible programs include hospital-based weight-loss initiatives, in-person or online Weight Watchers, and other certified programs that combine healthy eating, exercise, and coaching. Members can submit reimbursement requests easily via the MyBlue portal or by mail.

Banking on Wellness