Program Overview

Bank communications can shift in an instant.

One day you’re pitching a positive story about your bank’s community impact. The next, you’re responding to a reporter’s call about a potential issue or navigating a fast-moving crisis.
To help communications professionals prepare for both scenarios, the Mass Bankers is partnering with the Oregon Bankers Association to bring members a two-part webinar series on Bank PR & Crisis Communications.

Led by veteran journalists and communications experts Tom Unger and Dave Thompson, this interactive series will give you a behind-the-scenes look at how newsrooms operate and how banks can respond effectively when the pressure is on.

What You Will Learn

May 7 - Inside the Newsroom: What Journalists Seek From PR Pros in the Banking Industry

In this one-hour, interactive webinar, banking industry media relations veteran and former reporter/editor Tom Unger will discuss:

• Identifying your target audience;
• 10 characteristics of a news editor & reporter;
• How a journalist defines “news”;
• Four questions every editor asks when receiving a pitch;
• Identifying the target news media’s needs;
• Examples of a strong pitch package;
• When your bank should not? send out a news announcement.

May 14 - Inside the Tornado: How to Prepare Now -and Survive- Your Bank's Next Crisis 

In this one-hour, interactive webinar, crisis communications veterans and former news reporters Tom Unger and Dave Thompson will discuss:

• The potential crises your bank faces today;
• Two banking crisis case studies;
• The elements to a strong crisis plan;
• Assembling your crisis preparation team;
• Reviewing/practicing your crisis plan;
• 10 cardinal rules for surviving a crisis.

Date & Time

May 7 & 14

1:50PM Zoom Log In | 2:00PM Webinar Start | 3:00PM Webinar Ends

Registration

Register for the full series or individual sessions. Can’t attend live? Register anyway. All registrants will receive access to the recording after the webinar, so you can watch when it’s convenient.

Full Series: $229
Individual Session: $149

Who Should Attend?

This webinar series is intended for banking industry professionals with five years or less experience in communications.

Questions? Check out our FAQs or contact registrations@massbankers.org