In the mid 1990s, recognizing
automated teller machine access fees as a challenging issue in Massachusetts, the
Association helped to bring about a change in network rules that allowed for
selective surcharging and led to the creation of a new NYCE program designed to
offer community banks and consumers a valuable ATM option. The SUM Program, introduced in 1998, now
includes over 300 Massachusetts
banks and credit unions offering more than 1,646 surcharge-free ATMs to
customers of participating banks who look for the bright yellow SUM logo. The Northeast portion of the U.S. clearly is the most dominant sector of the
program with the next-largest number of ATMs in the South and Midwest. Nationally, the SUM Program has 488 financial
institutions with 2,788 ATMS participating in 23 states and Puerto Rico and the
District of Columbia.
The Association has also produced
and distributed over a million brochures and consumer education pamphlets indicating
ways that consumers can minimize their electronic banking costs. This year we celebrate the 10th
anniversary of the SUM Program.
Over the last year, the SUM Program achieved some significant milestones. The SUM Web site was improved with an enhanced ATM locator, and our friend SUM "Buddy" the ATM and "spokestoon" was added to the site. "Buddy" appeared in a late fall ad campaign that featured cable television and outdoor advertising as well as in-branch materials. In addition to increasing brand awareness, we're happy to report that our goal of driving more people to the SUM website was achieved as thousands of individuals entered the SUM "Buddy" Sweepstakes.
For a
complete list of participating banks and locations, visit the SUM Web site.